Zing Seasoning makes it easy for new cooks to add the correct seasoning to their creation. Whether you are making an Italian dish, Mexican Dish, Chinese Dish and everything in between. I was asked to create a new brand of seasoning that would stand out from its competitors. The idea of Zing is to group spices for specific dishes. This way the consumer knows when it is appropriate to use each spice. The clear top makes it easy to see the seasoning clearly. The magnet on the bottom makes it possible to stick it on the fridge or where ever it is convenient. Make sure the seasoning is always the freshest it can be by checking the freshness indicator on the side.